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So far Debra L. Bruce, JD, PCC. has created 193 blog entries.
30 06, 2009

Unusual Tips for Laid-off Lawyers

2009-06-30T15:56:11+00:00By |2 Comments

Unfortunately, this year an unprecedented number of attorneys have been laid off, and jobs for new law school grads have evaporated. Smart job hunters have already scoured the Internet for employment search tips. In this market, however, you need to get creative. Start now to generate opportunities to distinguish yourself from the competition and widen your circle of connections. Remember, relationships make the difference, especially in a tight market. Here are some tactics you might not have thought of to augment your existing approach.

1. Beef Up Your Resume.

You probably have more time available for research and writing now. Establish your expertise (or develop some), and give your resume some additional sparkle, by writing an article on a legal topic you are interested in. You don’t need to write a law review article. Contact industry magazines, legal newspapers, business journals and online publications. They need new articles every month or even more frequently, and most don’t require blue book citation. Many employers are more likely to read articles in such publications than in law reviews.

Your article will signal that you are an authority on the subject. Don’t be intimidated by lack of experience. If the topic is reasonably cutting edge, after your research you may be as expert as anyone else. As a second year associate, I wrote an in-depth research memo on an emerging legal issue for a client. Later, a partner asked permission to use my memo for his CLE presentation. (Today, I would ask to be a co-presenter with the partner to further establish my expertise.) Regardless of the legal topic, you will still know more about it than your lay readers.

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24 04, 2009

Silver Linings in Recessionary Times

2009-04-24T15:03:13+00:00By |Comments Off on Silver Linings in Recessionary Times

The current economic downturn has affected BigLaw to an unprecedented extent, resulting in lawyer layoffs. Many smaller firms, however, have not actually seen a drop in business. This scary economic climate may actually create opportunities for smaller law firms.

Small Firm Opportunities

1. Big companies with shrinking budgets may take a chance on smaller law firms with good reputations and less expensive fee structures. Make sure you keep your corporate relationships current.
2. Your firm may attract higher quality, experienced attorneys or staff at reasonable salaries, as the result of layoffs from corporations or large firms. Some lawyers may be glad to work on an Of Counsel basis or office sharing basis, just to have a respectable place to land with the possibility of referral business.
3. More graduating law students will have difficulty finding jobs, and they may seek positions as law clerks or even unpaid interns, just to get experience. Get some help or delegate tasks you don’t like to do, without over-extending your budget.

Take Advantage of Slower Business

If your business has slowed down, this too shall pass. Take advantage of the additional time you now have available. Do what you kept wishing you had time for, when you were too busy. Here are a few suggestions to consider.

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10 04, 2009

8 Tips for Keeping Your Job in a Law Firm

2009-04-10T16:33:55+00:00By |Comments Off on 8 Tips for Keeping Your Job in a Law Firm

The Bureau of Labor Statistics reports that the legal industry lost 22,300 jobs in the last 12 months, and 2,700 in March 2009. Although more than half of those lost jobs were held by non-lawyers, both partners and associates are getting laid off in unprecedented numbers. What can an associate do to stave off the pink slip?

The only guaranteed strategy is to use a WABAC (or Wayback) machine to erase any of your mistakes or entitled attitude exhibited over the last two years, plus bring in $1 million of business. If those aren’t options for you, try these eight tips. “Results may vary” depending on the culture and financial condition of your law firm, but at least these tips will improve your chances.

1. Be efficient and responsive. Don’t let any projects linger on your desk. Some attorneys are so uncomfortable with having insufficient work to do, that they procrastinate on completing the work they have. Be aware that partners will expect you to get projects done faster than in the past, because they don’t think you have competing demands for your time. Although you will feel pressure to bill more hours, don’t milk your projects or pad your time. Partners feel pressure from clients to keep legal fees down. If there is any fluff, they are more likely to cut your time than their own, so don’t give them an excuse. Write downs don’t look good on your report card.

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16 03, 2009

How to Say “No” to a Partner

2009-03-16T18:45:09+00:00By |Comments Off on How to Say “No” to a Partner

Author Anne Lamott says, “‘No’ is a complete sentence.” When you’re a junior associate facing a demanding partner in a law firm, however, it seems more like the path to a death sentence. How can you “be a team player,” yet protect your vital interests in your own health and well-being? Do you dare say “no” during an economic recession, when you see other lawyers getting laid off? Here are five strategies for taking care of your needs while still taking care of business.

1. Be proactive.

Minimize the number of occasions when you need to be reactive or negative. Do you work with a partner who has a pattern of dumping a new project on your desk on Friday at 3:00 p.m. with a Monday morning deadline? Try dropping by his office earlier in the week to discuss what may be coming up.

You might say, “I have an important commitment this weekend, so I want to make sure I cover all the bases for you by Friday. (Note: It’s important to insert that “for you.” It reassures him that you have his interests in mind.”) Are there any projects that you could find the need to hand off to me later? If so, I would like to know about them now, so that I don’t have to leave you in the lurch.” That last part forewarns him that you intend to stand firm, yet you care about what he cares about…him. […]

18 02, 2009

Creating Your Personal Marketing Plan

2009-02-18T16:15:22+00:00By |Comments Off on Creating Your Personal Marketing Plan

In the last article we talked about preparing to create a marketing plan. Now it’s time to write down your plan. A written plan requires you to organize your thoughts, and provides some accountability guidelines for your activities. This article does not address the specifics of advertising, but if you do plan to use advertising, it should be addressed in your plan, too. Here are five steps to create your marketing plan.

1. Budget marketing time. Decide how much time you will commit to marketing activities each week. It’s important to set a minimum so you will develop a regular habit of marketing activity. You can’t postpone your marketing efforts until you are low on work, because marketing legal services is a long-term process. You have to plant and nurture seeds before you can harvest the fruit. You can’t wait until you need the apples to plant the apple seeds.

Budget a minimum of five hours per week. That will allow for 10 to 15 minutes per day for making little connections by emails, notes or phone calls. Your other marketing activities will require time blocks of approximately two hours each. You might choose two per week from the categories of (a) in-person meeting over lunch, breakfast, dinner, coffee or cocktails with a client, prospect or referral source, (b) group networking activity such as a bar, civic, or industry association meeting, (c) writing or blogging, (d) online networking in listservs, social networking sites like LinkedIn, chat rooms or forums, or (e) speaking. Some weeks all of your efforts will fall in one category, but try to diversify your efforts over time.

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21 01, 2009

Preparing to Create a Marketing Plan

2009-01-21T12:50:12+00:00By |Comments Off on Preparing to Create a Marketing Plan

The beginning of a new year is a good time to set a marketing plan for your legal services. Many lawyers don’t have a marketing strategy, much less an action plan. They use the “Threshold Method.” They take any business that crosses the threshold into their office.

Some attorneys write down marketing goals, but they put about as much thought into them as they do their new year’s resolutions. They resemble a wish list more than a plan. A wish list is better than nothing. At least if you stumble onto one of your goals, you’ll recognize it.

Some lawyers actually write down a plan of marketing activities for the year. This year they plan to give four speeches, attend three conferences and take four clients to lunch per month. At least they have some activities to aim for. They get off to an optimistic start, but their efforts tend to dwindle in a couple of months. Their numbers are specific, but their target audience is not. They lose momentum because they don’t have a focus.

A good marketing plan works like a treasure map, guiding you toward your goal. It gives you specific instructions, with landmarks that will help you gauge whether you are making progress toward finding what you are looking for. You know what you are trying to get to because “X marks the spot.”

You need to do some preparatory work, surveying the landscape before you create your treasure map. Get clear about the treasure you are seeking, and what kind of “X” it will be buried under. The steps described below will get you ready to map out a good plan.

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9 12, 2008

Holiday Networking Tips

2008-12-09T12:57:00+00:00By |Comments Off on Holiday Networking Tips

Many lawyers think of December as a time when people are harder to reach, decisions get postponed and less work gets done. That may be true for some, but it’s also a time filled with opportunities for marketing your practice, looking for new career opportunities, and deepening or expanding your network of useful resources.

No, I am not suggesting that you hawk your wares or pass out your resume at holiday parties. I am suggesting that you take full advantage of this opportunity to meet and reconnect with people who you may not have access to the rest of the year.

Whether you just love socializing or avoid big gatherings whenever possible, here are some tips that can make your holiday networking more productive:

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14 11, 2008

Successful Lawyer Time Management

2008-11-14T16:16:34+00:00By |Comments Off on Successful Lawyer Time Management

A lot of lawyers struggle with time management.  Many lament the unpredictability of their schedules and the volume of last minute client “emergencies.”  Some get so many interruptions during the day that they don’t actually get a good start on their most important projects until after 5:00 pm.  They work long hours just to make a little progress.

Some attorneys want to please their clients, so they promise to deliver the client’s work at the earliest date they can get it out.  Unfortunately, they usually make the assessment in a vacuum, without first assessing the other commitments they have already made, and without allowing space for unexpected contingencies.

There are many such issues that affect an attorney’s productivity.  Here is my top ten list of time management behaviors of productive lawyers.

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7 10, 2008

Store Humor and Gratitude in Your Disaster Recovery Kit

2019-02-10T23:15:56+00:00By |Comments Off on Store Humor and Gratitude in Your Disaster Recovery Kit

Hurricanes, tornados, mudslides, firestorms, floods, ice storms, blizzards, riots – there are many different kinds of disasters that can affect a law firm. Savvy lawyers create a disaster preparedness plan before trouble strikes, and then do their best to cope with the ultimate results. There are two things you might not think to include in your disaster survival kit, however – humor and gratitude.

Gratitude as a Survival Tool

I began writing this during the 12th day without electricity following Hurricane Ike, which knocked out electric service to 90% of Houston. Even though personally I was fortunate to sustain only a minimum of damage, trying to live and conduct business without electricity (and therefore air conditioning, refrigeration, lights, microwaves, stoves, computers, Internet, email and sometimes telephones) creates challenges that fray the nerves. When I found myself feeling irritable, I knew that I was starting to engage in a futile internal battle with “what is.” That’s when turning to gratitude saved the day for me.

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29 08, 2008

Cover Story About Mid-Career Lawyers in ABA Journal

2008-08-29T23:40:22+00:00By |Comments Off on Cover Story About Mid-Career Lawyers in ABA Journal

Debra Bruce has been quoted in the cover story of the September 2008 ABA Journal. The article by Leslie Gordon is titled “Midcareer Malaise: How to find a new path for your 40s.” She presents a number of different perspectives (including Debra’s) on why lawyers develop malaise in the mid-years of practicing law, and what to do about it.

 

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