Finding Work: 8 Reasons for and 4 Warnings about using LinkedIn
“Why would I want a LinkedIn profile? I keep up with my friends and connections on Facebook.” That’s what young lawyers looking for work often say when I ask them about networking and how they use LinkedIn. Older lawyers often view any kind of social media as a waste of time. Whether “looking for work” means job-hunting or client development, LinkedIn can be a useful tool. Here are 8 reasons why.
1. Professional Focus
LinkedIn focuses primarily on business connections by highlighting companies and their employees and former employees. Although LinkedIn has a collaborative culture like most other social media, it provides a forum to strut your stuff tastefully, because participants tacitly acknowledge its self-promotional and business networking purpose. Clients, recruiters, and employers come to LinkedIn looking for what you have to offer. Journalists also peruse LinkedIn for knowledgeable people to interview about newsworthy topics. […]
An in-house lawyer (let’s call her Sara) contacted me about helping her design a business plan for starting up her own law firm. I commended Sara’s wisdom in creating a business plan before leaving her corporate job. Surprisingly few lawyers actually do that. She explained that she needed the business plan in order to get a bank to lend her operating capital. While I silently questioned how realistic her expectations were, I asked how much she intended to borrow. She said, “I only need enough to cover my living expenses for a couple of months. Just until the money starts coming in.” 