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“We Have Met the Enemy, and He is Us”

2019-02-21T23:25:16+00:00By Debra L. Bruce, JD, PCC.|

When you’re searching for solutions to personnel problems in the office, take steps to make sure you have accurately identified the source of the problem.You need to uncover obstacles to good performance by your office staff by being sure they have the necessary training, optimal equipment and clear instructions.

What if you’ve done all of these things, but you’re still getting poor performance? Is it time to terminate him? Perhaps. Perhaps not.

Have you had difficulty finding anyone who could perform these job responsibilities well? Have you had trouble keeping the talent who did perform well? You might first verify that you are paying a competitive salary. If you are underpaying the market, talented personnel may not be attracted to the position, or they may parlay the experience and training they get in your office to a higher paying job. […]

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Who Will Pinch-Hit for an Injured Solo?

2019-03-20T21:31:45+00:00By Debra L. Bruce, JD, PCC.|

A lawyer client recently posed a question to me about obtaining professional liability insurance. She practiced in a larger firm, and now she wants to start her own solo practice. Solos face some unique issues in obtaining insurance and making disaster contingency plans. Some legal malpractice carriers require a solo to designate a back-up attorney who will step in for her if she is incapacitated due to illness, injury, or even death. How does a solo find a lawyer willing to do that? Here are some of my suggestions:

Perhaps you have a colleague with a similar practice in a solo or small firm. They need lawyers available to cover for them, too. By making a reciprocal arrangement, you may be able to persuade a lawyer to take on that daunting responsibility.

If you don’t know someone who would be a good fit, however, it’s time to develop some additional relationships. How could you go about that? […]

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Humorous Client Misconceptions

2024-11-03T00:38:33+00:00By Debra L. Bruce, JD, PCC.|

Judge throws up his hands in confusion over plaintiff's request Clients get confused sometimes and we are all aware of how that can lead to misunderstandings. However, many of their misconceptions are quite humorous and I have compiled several of these for today’s post. Hopefully this will offer you a little break from your daily grind while you read some of their “ideas” about their cases. If you are a new lawyer, perhaps this information can help you head off some misunderstandings in the future.

First, some misconceptions about domestic relations matters:

1. I don’t need to negotiate with my spouse. The Domestic Relations Court will resolve my case and my problems.

2. Joint custody or shared parenting automatically means we will split time with the children on a 50/50 basis.

3. Since the divorce wasn’t my idea, I shouldn’t have to endure changes to my lifestyle, like selling the house, getting a job or experiencing a lower standard of living. […]

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“Circle of 8”

2019-02-21T23:25:19+00:00By Debra L. Bruce, JD, PCC.|

Mastermind groups are a small group of colleagues who meet regularly and can provide support, accountability, solution brainstorming and a sense of community in your law practice. Mastermind partners usually share experience and resources. They can also offer crucial reality checks that keep you from launching bad ideas.

You can create your own support and referral group that can be particularly helpful for your law business. It is called the “Circle of 8,” so named because it shouldn’t have more than eight members. It is a hybrid of a mastermind group and a business networking group. It consists of a limited number of select entrepreneurs in related, but non-competitive businesses. Besides the masterminding aspect, the Circle of 8 differs from traditional networking or leads generation groups because (i) the number is limited, (ii) all the participants serve a similar target audience, and (iii) the members are handpicked.

Circle of 8 Benefits

A Circle of 8 delivers value in many ways. As a result of the shared target audience, the members jointly have a 360 degree view of their market, with which they can educate and support each other. Your circle members may come into contact with someone needing your services before you do, so they can be good referral sources. You’ll be able to provide better service to your clients by confidently introducing them to reliable resources for their non-legal needs. Circle members may hear opinions expressed by your potential clients about what they really appreciate in legal services, or dislike about other lawyers, giving you an edge on your competition. They may be able to give you valuable feedback about your own services that your clients don’t tell you. Participants may collaborate to put on seminars or other marketing […]

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What Clients Want

2019-02-21T23:25:20+00:00By Debra L. Bruce, JD, PCC.|

In 2000 Mel Gibson starred in a movie called “What Women Want” in which a freak accident caused his character, Nick Marshall, to suddenly have the ability to hear women’s unspoken thoughts. He initially found it to be a very disconcerting experience, because (1) he discovered that he had some erroneous assumptions, and (2) women’s impressions of him were not very flattering. In fact, many of them thought he was a jerk. It turned out that what they said to him and what they actually thought did not exactly coincide.

Eventually, however, Nick realized that he could use his new abilities to do research that would allow him to understand women better. He began to modify his own assumptions, expectations, perceptions, and behaviors, based on his research. His interactions became more effective and enjoyable. He became more successful in his career. […]

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Relief for Stressed Out Lawyers and Law Students

2019-02-21T23:25:21+00:00By Debra L. Bruce, JD, PCC.|

The countdown to the bar exam has started and I’m hearing about stressed out law grads. I frequently get calls from lawyers who need new tools for coping with stress. Sometimes, even as a coach, I get overcommitted or “life happens” and I find myself feeling cranky, anxious and struggling to sleep.

Stress negatively impacts our optimal cognitive functioning. That means that we may tend to forget what we already know about how to relieve stress. So for my own benefit and yours, I’m going to list some of my favorite (and not so favorite) ways to relax.

1. Exercise. I might as well swallow the bad-tasting medicine first. I’m one of those people who hate to exercise just for the sake of exercise. Nevertheless, according to Harvard Medical School, moderate exercise can reduce the production of the stress hormones adrenaline and cortisol. Exercise also stimulates the production of endorphins which are the body’s mood elevators.

If you feel the way I do about exercise, find ways to make it more fun. Walk along a beautiful trail or work out at the gym while chatting with a friend. Take a dance class or play a sport. Reward yourself with a protein smoothie after your workout. Do something to make it more enjoyable, or you’ll just wind up stressing over your failure to keep your commitment to exercise. […]

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Six Essential Traits of the Successful Legal Entrepreneur

2019-02-21T23:25:21+00:00By Debra L. Bruce, JD, PCC.|

Sometimes lawyers get so focused on honing their legal skills that they don’t recognize themselves as entrepreneurs. The Merriam-Webster dictionary defines an entrepreneur as “one who organizes, manages, and assumes the risks of a business or enterprise.”

Very few law schools have classes that actually teach a lawyer how to run a law practice. How can you know whether you will be any good at it? What if you aren’t graduating in the top 10% of your class? Does that mean you have limited potential for successfully running your own law firm?

Inc. magazine online shared advice from Steve Blank about entrepreneurism in a commencement speech to engineering students. It’s good advice for lawyers, too. He said:

“[G]reat grades and successful entrepreneurs have at best a zero correlation….You don’t get grades for resiliency, curiosity, agility, resourcefulness, pattern recognition and tenacity. You just get successful.”

In this post, I want to talk about why those qualities are essential for a successful legal practice. […]

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How to Get That Thing Done That You Keep Putting Off

2019-03-15T18:27:12+00:00By Debra L. Bruce, JD, PCC.|

Most of us have something that we keep putting off until a looming deadline spurs us to action. Our modus operandi robs us of sleep and our confidence that we did our best work. Some unpleasant tasks don’t have a deadline, so we postpone them until we can’t function anymore without doing something about them. Like when you know you need to get a new computer, but that requires a disagreeable choice between researching to make the right selection, or surrendering to the influence of a salesperson. So you don’t do anything about it until your processing speed slows to a crawl.

Whatever you tend to procrastinate on, that increases your stress and lowers your self-esteem. Go through this list of suggestions and look at your practice with new eyes to find one thing you can do differently now. […]

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The 4 R’s for Solving Dilemmas

2019-02-21T23:25:22+00:00By Debra L. Bruce, JD, PCC.|

Do you have a dilemma, a persistent worry, a recurring aggravation, or a deep concern? As lawyers we are trained to apply logic and rigorous analysis to solve problems. Some issues, however, call for a different approach – one of creativity and inner guidance. Here’s a little formula, “The 4 R’s,” for finding a solution: Rest, Relax, Reflect and Receive.

1. Rest

Many of our problems arise out of the stress created by the very busy-ness of our lives. Studies have shown that the average person needs eight hours of sleep per night, but today many of us cheat our bodies of some of that needed rest. In his book, The Promise of Sleep, William C. Dement, M.D., Ph.D. describes studies showing that if you are only getting 6 hours of sleep per night during the work week, by Friday night you have accumulated 10 hours of “sleep debt” that must be repaid. Dr. Dement says, “As your debt grows, your energy, mood and cognition will be undermined.” Dr. Dement warns that you cannot work off a large sleep debt by getting one good night’s sleep. No wonder you find yourself sleeping late on the weekend and then still wanting a nap in the afternoon. […]

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Introducing Guest Blogger Ryan Alesso – “Don’t Stop Marketing Your Law Firm the Old-Fashioned Ways”

2019-02-19T23:54:56+00:00By Debra L. Bruce, JD, PCC.|

Ryan comes from an ad and marketing background, and is now focused on the healthcare niche. He travels around the U.S. and speaks at conferences on healthcare marketing and management.

“Don’t Stop Marketing Your Law Firm the Old-Fashioned Ways”

Discounted services and buy-one, get-one-free coupons used to be the domain of shoe salesmen and oil change shops, but now the American Bar Association has sanctioned these tactics for use by lawyers as well. Attorneys who want to advertise over platforms like Groupon and LivingSocial are welcome to do so, reports the Association of Corporate Counsel. These new-found tactics may be a good way to reign in new clients, but they haven’t replaced some of the older and still-relevant forms of marketing.

Brochures

You can physically hand a brochure to prospective clients. It requires less effort for the recipient to look it over than searching your website. It also shares more information than a billboard or radio ad. Hard copy promotional items like these usually get placed somewhere conspicuous, such as on a desk or counter, and can therefore serve as a reminder to the recipient. […]

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