associates Archives

17 07, 2013

Updating Your Marketing Strategy

2019-03-20T22:08:10+00:00By Debra L. Bruce, JD, PCC.|2 Comments

Back in 1980 when I started practicing law, lawyers touted this client development strategy: “Just do good work.” Even back then, that sounded naïve and simplistic to me, but perhaps it had validity when there were fewer lawyers competing for clients. The number of attorneys has almost tripled since then, yet I still hear experienced lawyers give newer lawyers that same business development advice.

The legal world has changed, however, and the old ways need a makeover. This article will provide a few ideas for updating some well-worn (and perhaps worn-out) business development strategies. […]

10 06, 2013

A Law Firm Associate’s Primer on Law Firm Economics

2019-02-26T19:35:47+00:00By Debra L. Bruce, JD, PCC.|Comments Off on A Law Firm Associate’s Primer on Law Firm Economics

Sometimes I speak to law students about law firm economics. The schools want me to tell students the financial aspects of law firms that young lawyers need to know, in order to be successful there. Law firm managing partners want me to help students understand how long it takes for a new lawyer to be profitable for the firm. Here’s some information about law firm economics for law students and young lawyers that serves the needs of everyone. […]

6 03, 2013

How to Properly Shorten Client Meetings That Drag On

2019-03-11T21:19:59+00:00By Debra L. Bruce, JD, PCC.|2 Comments

In my last post, I wrote about how to recognize bad clients before you make the mistake of taking on the representation. Among the responses I received, there was a request to discuss how to deal with basically good clients with a few unappealing behaviors. These are clients you want to keep, but you just wish that it was a little easier to deal with them in some respect. In this post I’ll make some suggestions on how to wrap up meetings with clients who take up too much of your time. […]

14 04, 2010

It’s Never Too Early to Raise Your Profile

2010-04-14T13:11:34+00:00By Debra L. Bruce, JD, PCC.|1 Comment

In today’s fast-paced legal world, it is easy for young lawyers to convince themselves that they don’t have time to worry about networking, raising their profile and creating a personal brand. Have you ever said anything like this to yourself?

“It already takes Herculean effort to meet the billable hour requirements around here. I’m not going to waste my time giving away free advice or hanging out with a bunch of schmoozers.”

“I went to a smaller firm so I wouldn’t have to put on a game face. The partners here like my work, and that’s enough.”

“The point of going in-house was so I wouldn’t have to play politics and could have time for a life. I only need to keep my boss happy.”

“I’m just an associate. Clients aren’t going to come to me anyway, so why bother?

Why That’s Foolhardy

Even before the “Great Recession,” […]

10 04, 2009

8 Tips for Keeping Your Job in a Law Firm

2009-04-10T16:33:55+00:00By Debra L. Bruce, JD, PCC.|Comments Off on 8 Tips for Keeping Your Job in a Law Firm

The Bureau of Labor Statistics reports that the legal industry lost 22,300 jobs in the last 12 months, and 2,700 in March 2009. Although more than half of those lost jobs were held by non-lawyers, both partners and associates are getting laid off in unprecedented numbers. What can an associate do to stave off the pink slip?

The only guaranteed strategy is to use a WABAC (or Wayback) machine to erase any of your mistakes or entitled attitude exhibited over the last two years, plus bring in $1 million of business. If those aren’t options for you, try these eight tips. “Results may vary” depending on the culture and financial condition of your law firm, but at least these tips will improve your chances.

1. Be efficient and responsive. Don’t let any projects linger on your desk. Some attorneys are so uncomfortable with having insufficient work to do, that they procrastinate on completing the work they have. Be aware that partners will expect you to get projects done faster than in the past, because they don’t think you have competing demands for your time. Although you will feel pressure to bill more hours, don’t milk your projects or pad your time. Partners feel pressure from clients to keep legal fees down. If there is any fluff, they are more likely to cut your time than their own, so don’t give them an excuse. Write downs don’t look good on your report card.

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15 07, 2008

To Improve Your Firm, Look in the Mirror

2008-07-15T13:22:11+00:00By Debra L. Bruce, JD, PCC.|Comments Off on To Improve Your Firm, Look in the Mirror

I attended a managing partner roundtable recently. In the course of the discussion I asked how many had ever used 360 degree feedback in their law firm. A couple of hands went up. One brave soul said, “What is 360 degree feedback?” Several nodded their heads or murmured that they were wondering that, too.

What Is 360 Degree Feedback?

360 degree feedback is a skills development tool which involves surveying the people above, below and around you to get their perceptions about your behavior and the impact of your behavior. The process may also be called multi-rater assessment, multi-source feedback or full circle appraisal.

It usually involves the supervising attorneys, practice group leader, and team or project leader, as well as colleagues, partners or peers within the firm who work with you or otherwise have ample opportunity to observe your behavior and your work product. The associates and staff who report to you or otherwise work with you also rate your behaviors and competencies, and feedback from clients might also be sought. The process usually seeks feedback on a confidential, anonymous basis.

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7 07, 2008

Implementing a 360 Degree Feedback Program

2008-07-07T13:12:30+00:00By Debra L. Bruce, JD, PCC.|2 Comments

Recently two different clients came to their coaching calls upset. They worked for very different organizations, but both had received the results of feedback surveys without any support or private debriefing session. Both were discouraged. They shared their reports with me and asked for help.

A Client That Saw the Glass Half Empty
One client’s report actually indicated a lot of improvement and some very good results in developing teamwork in his group. However, he focused in on the responses to questions that called for negative information, such as frustrations on the job.

He seemed to disregard the responses to the question “What is working well in your group?” He also failed to notice that when asked the neutral question “Is there anything else you would like to share?” quite a few respondents volunteered comments like “I love my job,” “This is a wonderful place to work,” and “They are doing a great job and it’s appreciated.”

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14 03, 2008

Learning from Our Mistakes

2008-03-14T11:16:53+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Learning from Our Mistakes

A wise person said, “A mistake is not a mistake unless you fail to learn from it.” I made my share of mistakes in my legal career, and here are a few I learned from. I thought I would offer you the chance to learn from some of mine, instead of making them all yourself.

1. Viewing speaking and writing as non-billable time. It is true that we usually can’t bill anyone for those activities or the preparation time required. When I looked at it that way, however, I tended to de-value the activity, and put it behind everything else. Of course, that means I didn’t get around to developing talks or writing articles that would showcase my expertise and expose me to new contacts. The wiser course would have been to view those efforts as important business development activities, so that I would give them the appropriate emphasis.

2. Focusing on prospective clients and not on prospective referral sources. As a corollary to the first law practice management mistake described above, I didn’t take advantage of opportunities to speak to audiences full of referral sources. At a time when I represented small businesses, the managing partner of the regional office of a large national insurance company asked me to give a talk to their sales stars about shareholder agreements in closely held organizations. I never got around to it. I saw it as a favor to them and I didn’t recognize that they would be highly motivated to act like my free sales force convincing business owners that they needed shareholder agreements backed by key-leader life insurance. I didn’t recognize the opportunity, even though I had seen how an initial small project could develop into a significant long-term client. When those life insurance clients didn’t like their existing counsel, or needed a referral for other reasons, I would have […]

25 01, 2008

NY Times Article re Associate Retention Efforts

2008-01-25T10:27:12+00:00By Debra L. Bruce, JD, PCC.|Comments Off on NY Times Article re Associate Retention Efforts

It will be no news to you that big law firms are struggling to retain associates. Almost all of them suffer from an enlarging associate vacuum after the 3rd year. The national attrition average at the 5 year point is around 80%! It really hurts firms to lose associates during what would be their most profitable years, not to mention the impact on firm morale when so many jump ship.

Some law firms are finally getting the message and starting to develop new associate programs aimed at keeping their talent. Although the programs may feel revolutionary inside the firm, in reality, many firms are just dipping their toes in the water. It’s hard to be forward-thinking and innovative when your whole culture is based on looking backwards and following precedent.

To get a peek at what some firms are doing, read the excellent New York Times article “Who’s Cuddly Now? Law Firms?” published yesterday. Most are trying to create more flexibility. Their plans purportedly allow lawyers to decide for themselves whether they want to be hard chargers racing to the holy grail of partnership, or whether they are willing to accept a later partnership entry in exchange for healthier working hours. It will be interesting to see whether the firmÂ cultures really do reward either path.

10 11, 2007

Who Do I Need to Know and How Do I Meet Them?

2007-11-10T20:27:52+00:00By Debra L. Bruce, JD, PCC.|1 Comment

I. Rule 1.01 of the Texas Disciplinary Rules of Professional Conduct

A lawyer should not accept employment in a matter beyond his/her competence.
Unless: 1.01(a)(1) a competent lawyer is associated with client’s prior informed consent
“Competence” defined as having the ability to timely acquire the necessary knowledge, skill & training.

Need to know: lawyers

That you can call on to give you advice and guidance to expeditiously acquire such additional knowledge, skills and training as you may need.
That you can associate in your client matter with the client’s consent if the matter is too complex to handle on your own.

How do you meet them?

Houston Young Lawyers Association meetings
State and local bar association section meetings.
Solos Supporting Solos.
Call your old professors, especially if you are practicing in the same town. They can answer questions and refer you to other lawyers. They may even be able to help you find employment down the road if you stay in touch. Established lawyers often contact their old professors when they are looking to hire a young lawyer.
Lawyers in firms where your friends are working. Even someone just 2 or 3 years ahead of you can be helpful.
Take on bar association duties or section duties.

Start attending meetings before you have questions, so that you will already have the relationships established before you have the questions. Most of the organizations have student memberships, but very few students take advantage of them. You will stand out as dedicated, plucky, and savvy.

Find ways that you can benefit the lawyers you would like to benefit from. When you do them a favor first, they will want to find a way to benefit you.

Perhaps offer to 2d chair a trial with them for free, or at a very cheap rate.
Handle some of their “dog” cases for them.
Find out what needs or interests they have and try to help get them met.
Baby-sit their kids in […]

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Setting goals for your life and career?

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