Which Marketing Book Can Help You?
Many of my clients ask me to recommend books that can be good tools or reference materials for enhancing their law practice management skills. Today I’m sharing with you my reviews of three popular books that address business development for lawyers.
1. Rainmaking Made Simple: What Every Professional Must Know by Mark M. Maraia. Maraia writes in an easy to read style, and gives numerous real life examples of how attorneys have successfully implemented the techniques he recommends. Those anecdotes shift the conceptual into the concrete, a real strength of the book.
Maraia’s book is ideal for attorneys who find marketing daunting, unpleasant or bothersome. He teaches the reader how to make marketing fun, or at least, in his words, “less torture.” He helps lawyers find ways to market their law practice while doing things they already like doing. He teaches them how to become more effective at the marketing techniques they have already attempted, and encourages them to stretch a little into some new activities.