marketing your law practice Archives

28 08, 2013

How Do I Decide Where to Locate My Law Office? Part 3

2019-03-20T21:45:11+00:00By Debra L. Bruce, JD, PCC.|Comments Off on How Do I Decide Where to Locate My Law Office? Part 3

Today’s post, Part 3 of Debra L. Bruce’s 4 Part series on deciding where to locate your law practice, takes a look at the demographics of your peers/competition.

Attorney Demographics

Give some thought to where your competition is located, too. The SBDC (Small Business Development Center) can usually tell you how many other lawyers are located within a certain range of your proposed office.Does your state bar association have demographic information about lawyers in your state? You can probably guess that you will find more lawyers near a law school or a seat of government, but what are the practice area distributions?

The State Bar of Texas, where I’m licensed, publishes reports on demographic and economic trends for attorneys in the state. You can see the number of attorneys per capita in various counties, the median income of attorneys in different practice areas and regions of the state, and the median hourly rates there. A lot of other information is available. When combined with census data and other information that you can obtain on the internet or from the SBDC, you may be able to identify a trending growth region in your state that has not yet been completely inundated by lawyers in your preferred practice concentration. That can give you a chance to grab a foothold in advance of the tide. […]

27 08, 2013

How Do I Decide Where to Locate My Law Office? Part 2

2019-03-20T21:46:45+00:00By Debra L. Bruce, JD, PCC.|Comments Off on How Do I Decide Where to Locate My Law Office? Part 2

This is Part 2 of a 4 part series, How Do I Decide Where to Locate My Law Office? We’ve looked at types of offices and practice areas in previous posts; now it’s time for you to do some detective work to determine where your potential clients are.

Client Demographic Data

Sometimes it isn’t obvious where to find your target clients. You can get some assistance from your government in locating them, however. Small Business Development Centers funded by your tax dollars provide free counseling to small businesses, including a law practice. The SBDC provides services relating to financial and business planning, marketing, and feasibility studies, among other matters. The SBDC will do marketing and demographic research for you based on the parameters you establish, for free. By way of example, the SBDC can help a wills, trusts and estates lawyer identify an office building close to the neighborhoods that have the highest number of married couples with small children and an annual family income in excess of $150,000. […]

26 08, 2013

How Do I Decide Where to Locate My Law Office? Part 1

2019-03-20T21:48:08+00:00By Debra L. Bruce, JD, PCC.|Comments Off on How Do I Decide Where to Locate My Law Office? Part 1

Debra L. Bruce’s previous 5 part series, What Kind of Law Office Space Should I Have?, addressed the different kinds of available law office arrangements you might pursue. Today Debra starts a new series that discusses how to determine the actual geographic location of your office. Of course, if you have decided on a home office, perhaps that settles the question. If you have the option of relocating your home base, or you won’t have a home office, here are some thoughts to factor into your location decision.

Practice Focus

Your primary practice area may significantly influence your choice of location. If you have a practice that requires you to appear in court several times a week, often on short notice, a location near the courthouse can save a lot of time.

If you have a business practice, think about where your clients congregate. Are certain industries zoned to the same part of town? Is there a high-tech or manufacturing corridor? Can you open your office in the same building as an important industry association or near a popular meeting venue for the industry? […]

23 08, 2013

What Kind of Law Office Space Should I Have? Pros and Cons – Part 5

2019-03-20T21:49:51+00:00By Debra L. Bruce, JD, PCC.|Comments Off on What Kind of Law Office Space Should I Have? Pros and Cons – Part 5

Today’s Post, the final part of Debra L. Bruce’s 5 part series on figuring out the best location for your law practice, focuses on the home office + Office Hoteling. Part 4 addressed the executive suite, part 3 subleased space, part 2 shared office space and part 1 the home office.

Home Office + Office Hoteling

Pros:

Office hoteling packages allow you to work from a remote location most of the time.
You are able to maintain a business mailing address, a building directory listing and a phone line with reception services.

[…]

22 08, 2013

What Kind of Law Office Space Should I Have? Pros and Cons – Part 4

2019-03-20T22:01:50+00:00By Debra L. Bruce, JD, PCC.|Comments Off on What Kind of Law Office Space Should I Have? Pros and Cons – Part 4

This post is part 4 of a 5 part series by Debra L. Bruce on factors to consider in determining what kind of law office arrangement to have for your law practice. Part 1 discussed the home office, Part 2 looked at shared office space and Part 3 considered subleased space. Today Debra addresses the executive suite.

Executive Suite

Pros:

1. You have cost efficiencies of shared space, and a full-time receptionist to answer the phone and greet clients.
2. Office furniture may be included.
3. The term of your lease is not dependent on the term of any other tenant’s lease.
4. Professional management deals with most of the equipment maintenance, staff performance issues and problems with other tenants.
5. You have your own direct telephone line, and the receptionist answers with the name of your firm. […]

21 08, 2013

What Kind of Law Office Space Should I Have? Pros and Cons – Part 3

2019-03-20T22:03:47+00:00By Debra L. Bruce, JD, PCC.|Comments Off on What Kind of Law Office Space Should I Have? Pros and Cons – Part 3

Today’s post is part 3 of a 5 part series by Debra L. Bruce on determining the best kind of office for your law practice. Parts 1 and 2 discussed the home office and shared office space. Today Debra addresses the issue of subleasing.

Subleased Space

This is another version of shared office space, only you don’t have a direct lease with the building owner. Your landlord is another law firm. In a slow economy many law firms may cut their employee count, but they can’t reduce their office space due to a long-term lease, so they sublease some of the offices.

Pros:

Sometimes a law firm will offer free or cheap space to new lawyers or laid-off lawyers to give them time to build up some clients.

[…]

20 08, 2013

What Kind of Law Office Space Should I Have? Pros and Cons – Part 2

2019-03-20T22:04:57+00:00By Debra L. Bruce, JD, PCC.|1 Comment

This is the 2nd post in a 5 part series of posts by Debra L. Bruce addressing the pros and cons to consider in deciding on a location for your law practice. Yesterday she discussed the home law office. In today’s post, she considers shared office space.

Shared Office Space

Pros:

Landlords usually charge a lower price per square foot for larger spaces. Therefore, you can achieve some economies of scale by sharing office space with other lawyers. […]

19 08, 2013

What Kind of Law Office Space Should I Have? Pros and Cons – Part 1

2019-03-20T22:06:13+00:00By Debra L. Bruce, JD, PCC.|Comments Off on What Kind of Law Office Space Should I Have? Pros and Cons – Part 1

Today’s post is the 1st in a 5 part series by Debra L. Bruce about the relative pros and cons in the decision about where you locate your law practice.

Whether you are a new law grad or a seasoned attorney, you might be scratching your head about the best place to open up a new law office. Some of you are thinking: “That’s easy. I’m going to have a home office until I get enough clients to pay the rent somewhere else!”

That may be a good decision for many of you, but I hope you will make that decision based on a thorough analysis of your options. This series will discuss some of the available choices, along with factors to consider. Today’s post discusses the Home Office. […]

17 07, 2013

Updating Your Marketing Strategy

2019-03-20T22:08:10+00:00By Debra L. Bruce, JD, PCC.|2 Comments

Back in 1980 when I started practicing law, lawyers touted this client development strategy: “Just do good work.” Even back then, that sounded naïve and simplistic to me, but perhaps it had validity when there were fewer lawyers competing for clients. The number of attorneys has almost tripled since then, yet I still hear experienced lawyers give newer lawyers that same business development advice.

The legal world has changed, however, and the old ways need a makeover. This article will provide a few ideas for updating some well-worn (and perhaps worn-out) business development strategies. […]

3 05, 2013

Why Lawyers Need a Marketing Niche

2019-02-26T19:37:03+00:00By Debra L. Bruce, JD, PCC.|1 Comment

One might think that the topic of niche marketing has been covered ad nauseum, but I regularly coach lawyers who resist the concept. So I know that most lawyers don’t understand what they are missing, and why they should seriously consider establishing a niche. The first thing I point out is that each client wants an attorney who knows how to handle their specific problem. Who has enough time, money or energy to successfully market in several diverse practice areas? […]

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