social media Archives

11 09, 2013

Finding Work: 8 Reasons for and 4 Warnings about using LinkedIn

2019-03-20T21:40:19+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Finding Work: 8 Reasons for and 4 Warnings about using LinkedIn

“Why would I want a LinkedIn profile? I keep up with my friends and connections on Facebook.” That’s what young lawyers looking for work often say when I ask them about networking and how they use LinkedIn. Older lawyers often view any kind of social media as a waste of time. Whether “looking for work” means job-hunting or client development, LinkedIn can be a useful tool. Here are 8 reasons why.

1. Professional Focus

LinkedIn focuses primarily on business connections by highlighting companies and their employees and former employees. Although LinkedIn has a collaborative culture like most other social media, it provides a forum to strut your stuff tastefully, because participants tacitly acknowledge its self-promotional and business networking purpose. Clients, recruiters, and employers come to LinkedIn looking for what you have to offer. Journalists also peruse LinkedIn for knowledgeable people to interview about newsworthy topics. […]

28 08, 2013

How Do I Decide Where to Locate My Law Office? Part 3

2019-03-20T21:45:11+00:00By Debra L. Bruce, JD, PCC.|Comments Off on How Do I Decide Where to Locate My Law Office? Part 3

Today’s post, Part 3 of Debra L. Bruce’s 4 Part series on deciding where to locate your law practice, takes a look at the demographics of your peers/competition.

Attorney Demographics

Give some thought to where your competition is located, too. The SBDC (Small Business Development Center) can usually tell you how many other lawyers are located within a certain range of your proposed office.Does your state bar association have demographic information about lawyers in your state? You can probably guess that you will find more lawyers near a law school or a seat of government, but what are the practice area distributions?

The State Bar of Texas, where I’m licensed, publishes reports on demographic and economic trends for attorneys in the state. You can see the number of attorneys per capita in various counties, the median income of attorneys in different practice areas and regions of the state, and the median hourly rates there. A lot of other information is available. When combined with census data and other information that you can obtain on the internet or from the SBDC, you may be able to identify a trending growth region in your state that has not yet been completely inundated by lawyers in your preferred practice concentration. That can give you a chance to grab a foothold in advance of the tide. […]

31 08, 2011

How Lawyers Can Handle Bad Reviews and Complaints on Social Media

2019-03-21T19:12:02+00:00By Debra L. Bruce, JD, PCC.|7 Comments

When I spoke recently at the State Bar of Texas annual meeting about social media success stories for lawyers, I got a familiar question: “What should I do if someone trashes me online in social media?”

Almost every lawyer has experienced a client with unreasonable expectations, or one who got bad results because of their own bad behavior or bad facts. I can’t even count how many different people over the years that I have heard claim that they got cheated in their divorce settlement because their lawyer was in cahoots with the other side. (None of them told a credible story.) The difference today is that they can widely publicize their opinions and dissatisfaction online. I have been taken aback by the vituperative language used in anonymous comments to blogs and news posts. Given these common occurrences today, there is a definite risk that someday you will face an unfavorable rating or an untrue statement about your services online.

Some attorneys cite fear of negative comments as a reason for eschewing social media altogether. They are uniformed, however. Ratings and comments can be posted about your legal services on many sites whether you engage social media or not. If you don’t play, you won’t know what they say. […]

7 09, 2010

Why Lawyers MUST Get Their Heads Out of the Sand about Social Media

2019-02-10T23:15:58+00:00By Debra L. Bruce, JD, PCC.|6 Comments

The mushrooming popularity of social media creates novel legal issues to be resolved, as well as a lot of opportunities for mistakes by lawyers and their clients. Wake up! How can you answer your client’s questions or warn them about potential legal infractions, if you aren’t familiar with the medium? Could you be completely missing a good business development opportunity?

Many lawyers tell me their clients don’t use social media, but have they really checked? Or is that just an assumption? How do you check, if you don’t engage in social media yourself? Not long ago I spoke to about 50 lawyers, most of whom knew very little about social media. The room got very quiet when I started putting up on the screen the logos of their clients who had Twitter, Facebook and LinkedIn accounts. If you asked your clients last year whether they used social media, they may have a different answer now. Could your competitors be enhancing their relationships with your clients via social media, while you remain oblivious?

Even if your clients don’t officially have a social media presence, their employees, customers, or competitors may be posting things that affect your clients. When they ask you what to do about it, how will you be able to advise them if you don’t understand what they are talking about?

Here are some examples of how you might be called on in your law practice to address social media issues.

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8 06, 2010

Social Media Gets Blockbuster in Trouble

2010-06-08T14:19:41+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Social Media Gets Blockbuster in Trouble

Blockbuster was held to violate the Online service providers may need to revise their service agreements. Harris v. Blockbuster, 2009 US Dist. Lexis 31531 (N.D. Tex. April 15, 2009)

http://spamnotes.com/2009/04/17/nd-tex-rejects-blockbuster-terms-and-conditions-as-illusory.aspx?ref=rss
http://www.jdsupra.com/post/documentViewer.aspx?fid=5f0c43ba-a5ba-4446-868c-d5b3564656f2

15 02, 2010

Social Media Primer for Lawyers (Part 1)

2019-06-25T16:26:43+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Social Media Primer for Lawyers (Part 1)

Unless you live in a cave, you have probably been hearing about social media lately. Many lawyers dismiss social media as just something that kids do. Others recognize that many adults use social media, but claim that it’s a waste of time for lawyers. Some lawyers even concede that using some social media might benefit their practice, but assert that there are too many risks associated with it.

Lawyers made similar claims about the internet and email in the 1990’s. Today many attorneys can’t even practice, if their access to internet and email goes down. To help reduce the concern and confusion of newcomers to social media, this article provides an overview of the types of social media lawyers are most likely to use. […]

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social media

Finding Work: 8 Reasons for and 4 Warnings about using LinkedIn

How Do I Decide Where to Locate My Law Office? Part 3

How Lawyers Can Handle Bad Reviews and Complaints on Social Media

Why Lawyers MUST Get Their Heads Out of the Sand about Social Media

Social Media Gets Blockbuster in Trouble

Social Media Primer for Lawyers (Part 1)

Make an Appointment

Setting goals for your life and career?

Setting goals for
your life and career?