Nice Guys Are Good for Business
Back in 2005 I wrote Who Says Nice Guys Finish Last? The post recounted how attorneys have generated more business by putting their focus on helping others, even in ways that have nothing to do with the law. It also discussed the psychological underpinning of their success.
In the wake of the financial meltdown, there is growing evidence (cited by Time magazine, Fortune magazine and Harvard Business Review) that the “do well by doing good” philosophy is gaining a foothold in the corporate world. Maybe we are getting beyond the Gordon Gekko/ Ivan Boesky philosphy that “greed is good.” I hope more of our legal colleagues take note, too.
At least one Harvard Law grad is leading the way. Dov Seidman, author of the bestseller HOW: Why HOW We Do Anything Means Everything … in Business (and in Life) opines that “winner-take-all” strategies are obsolete. He partially credits the increased difficulty in hiding unethical and greedy business behavior in this era of bloggers, YouTube, Twitter and other social media.
Fortune Magazine recently published Why Doing Good Is Good for Business about Seidman’s rise as a management guru from providing training in ethics and legal compliance. The Fortune article says he
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