To Improve Your Firm, Look in the Mirror
I attended a managing partner roundtable recently. In the course of the discussion I asked how many had ever used 360 degree feedback in their law firm. A couple of hands went up. One brave soul said, “What is 360 degree feedback?” Several nodded their heads or murmured that they were wondering that, too.
What Is 360 Degree Feedback?
360 degree feedback is a skills development tool which involves surveying the people above, below and around you to get their perceptions about your behavior and the impact of your behavior. The process may also be called multi-rater assessment, multi-source feedback or full circle appraisal.
It usually involves the supervising attorneys, practice group leader, and team or project leader, as well as colleagues, partners or peers within the firm who work with you or otherwise have ample opportunity to observe your behavior and your work product. The associates and staff who report to you or otherwise work with you also rate your behaviors and competencies, and feedback from clients might also be sought. The process usually seeks feedback on a confidential, anonymous basis.
Implementing a 360 Degree Feedback Program
Recently two different clients came to their coaching calls upset. They worked for very different organizations, but both had received the results of feedback surveys without any support or private debriefing session. Both were discouraged. They shared their reports with me and asked for help.
A Client That Saw the Glass Half Empty
One client’s report actually indicated a lot of improvement and some very good results in developing teamwork in his group. However, he focused in on the responses to questions that called for negative information, such as frustrations on the job.
He seemed to disregard the responses to the question “What is working well in your group?” He also failed to notice that when asked the neutral question “Is there anything else you would like to share?” quite a few respondents volunteered comments like “I love my job,” “This is a wonderful place to work,” and “They are doing a great job and it’s appreciated.”
Which Marketing Book Can Help You?
Many of my clients ask me to recommend books that can be good tools or reference materials for enhancing their law practice management skills. Today I’m sharing with you my reviews of three popular books that address business development for lawyers.
1. Rainmaking Made Simple: What Every Professional Must Know by Mark M. Maraia. Maraia writes in an easy to read style, and gives numerous real life examples of how attorneys have successfully implemented the techniques he recommends. Those anecdotes shift the conceptual into the concrete, a real strength of the book.
Maraia’s book is ideal for attorneys who find marketing daunting, unpleasant or bothersome. He teaches the reader how to make marketing fun, or at least, in his words, “less torture.” He helps lawyers find ways to market their law practice while doing things they already like doing. He teaches them how to become more effective at the marketing techniques they have already attempted, and encourages them to stretch a little into some new activities.
The Trouble with Email
“I send out this simple, straight-forward email, then I get all this negative reaction. I don’t get it.”
Misconstrued Emails
Lawyers and law firm administrators that I coach report this to me a lot. Emails are informal and easy to send quickly, so we often zip them off without rereading them to see how they might sound to the reader. The recipients of the email then supply the tone of voice, cadence and volume to it, which can dramatically affect the tenor of the message.
We send out something like “Don’t forget to sign up by Tuesday!” In our minds we hear the polite, encouraging voice of a flight attendant on the intercom reminding us to keep our seatbelts fastened during the flight. Our reader, however, hears the edgy voice of an eighth grade math teacher admonishing an unruly class. If there is any history of friction or conflict between sender and reader (as frequently happens with opposing counsel, subordinates who have been “counseled” or partners in competition for firm resources), the reader may hear the threatening bark of a drill sergeant.
Why is that? Most of us can’t type as fast as we can speak, so we tend toward brevity and directness in our emails. Brevity in conversation often comes across as curt, disinterested, rude or commanding, unless we soften it with a cheery or concerned tone. In email, the reader inserts the tone themselves, and they often don’t supply the most cordial tone.
Achieving Balance from the Inside Out
Lately I have received a rash of requests for coaching and speaking on the topic of attorney work/life balance. You can find some specific suggestions on that topic in my article titled Work/Life Balance: Are You Tottering on the Brink? first published on December 11, 2006 in The Practice Manager.
Clients as Mirrors
Coaches remark that their clients often bring to them the very challenges that the coaches themselves need to address. What a blessing! It is so much easier to see the options available to someone else. Then we can just listen to the ideas and observations we offer our clients, and apply them to our own lives.
I have been struggling to keep my own workload in balance. In my practice I see attorneys reluctant to ask for help. I see them postpone the investment in hiring the additional quality assistance they need. I see lawyers hold themselves to an impossible standard. I see lawyers say “yes” to too many commitments. I see them promise a document delivery at the earliest date possible, without finding out when the client really needs it, or without assessing how much time they need to meet their existing commitments. I see attorneys spend time on low priority squeaky wheels and distractions, instead of protecting their time for more important projects. I warn them to “put your own oxygen mask on first” as I watch them put the needs of family and clients ahead of their own, once again. At one time or another I do all the same things.
Clues You Can Use to Soothe Clashes
We all have someone we have to deal with who is somehow blocking us from getting what we want. It may be opposing counsel, but it may just as likely be our own partner or a staff member who isn’t performing to our expectations. In those situations our frustration levels mount, and some of us sneer or explode. We go from dealing with a difficult person to being a difficult person.
Many such problems can be solved or prevented if we can improve our communication skills. Here are some “clues you can use” to improve your communication and reduce the conflict in your office.
1. Deal with annoyances while they are small.
This concept particularly applies to people we interact with frequently. Sometimes someone does something that annoys us, inconveniences us or hurts us, but because it is a small matter, we think it would be too petty to bring up. By the time it (or something like it) happens the tenth time, we have a big stack of grievances to address, and our emotions run high. We appear to react out of proportion to the incident, but actually we are reacting to ten incidents. Ambrose Bierce, an American author and newspaper columnist, said, “Speak when you are angry and you will make the best speech you will ever regret.” If we simply address the issue the first or second time it occurs, we usually can discuss it calmly, casually and without a lot of emotional investment.